Lighthouse: AI-Powered Audience Intelligence Platform
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Traditional audience analysis takes weeks and costs thousands. Lighthouse AI uses UMAP + HDBSCAN to automatically discover hidden behavioral patterns and psychographic segments in your audience’s data, delivering insights that would take human analysts months to uncover.
✨ Key Benefits:
- 10x Faster: From data to personas in under 5 minutes
- Hidden Insights: AI discovers non-obvious audience segments humans miss
- Visual Intelligence: Interactive charts reveal patterns at a glance
-Actionable Output: Get ready-to-use persona descriptions with behavioral drivers
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- Market Researchers: Segment large survey datasets instantly
- Marketing Teams: Build data-driven personas for targeting
- Product Managers: Understand user segments for feature prioritization
- Strategy Consultants: Deliver client insights faster
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Step 1: Upload Your Data
- Required Format: CSV file with survey responses
- Must Include: Category columns (3 tiers), Question, Answer, and audience index columns
- Sample Size: Best results with 1,000+ responses
Step 2: Select Your Target Audience - Choose from auto-detected audience segments in your data
- Set quality thresholds (sample size, index limits)
Step 3: Explore Visual Insights
- Sunburst Chart: See hierarchical topic relationships - Distribution Analysis: Understand index patterns - Filter by Category: Drill down into specific behavioral areas
Step 4: Generate AI Personas
- Automatic Clustering: AI groups similar behavioral patterns
- Topic Extraction: Natural language processing identifies key themes
- Persona Profiles: Get detailed descriptions of each segment
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- `category_tier_1/2/3`: Hierarchical categorization of questions
- `question`: The survey question text - `answer`: Response options
- `index_[audience]`: Over/under-indexing vs population (100 = average)
- `sample_[audience]`: Sample size for reliability
- `vertical_[audience]`: Percentage metrics
